Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …
In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio and more links
“There are leaders . . . and there are those who lead.”
“People don’t buy WHAT you do; they buy WHY you do it.”
So, I ask ya . . . do you know WHY you do WHAT you do?
with passion & gratitude — jb