01.23.12 // My Mondays
Stay Curious It is so easy in business to lose your desire to learn and grow. One thing we see with successful creators in business, arts, culture. It doesn’t matter the area, is a desire… need… drive… to stay curious.
They ask questions, probe. Always looking to connect unrelated things to make something better, smarter.It was one of Steve Jobs’ points in his famous speech to Stanford grads in 2005.
Thanks Hugh MacLeod of gapingvoidgallery.
with passion & gratitude — jb
Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal computer industry and changed the way people think about technology, died Wednesday.
Associated Press
Apple CEO Steve Jobs holds up an Apple iPhone at the MacWorld Conference in San Francisco, in this Jan. 9, 2007 file photo.
“Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives,” Apple said in a statement. “The world is immeasurably better because of Steve.”
His family, in a separate statement, said Mr. Jobs “died peacefully today surrounded by his family…We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.”
During his more than three decade-long career, Mr. Jobs transformed Silicon Valley as he helped turn the once sleepy expanse of fruit orchards into the technology industry’s innovation center. In addition to laying the groundwork for the modern high-tech industry alongside other pioneers like Microsoft Corp. co-founder Bill Gates and Oracle Corp. founder Larry Ellison, Mr. Jobs proved the appeal of well-designed intuitive products over the sheer power of technology itself and shifted the way consumers interact with technology in an increasingly digital world.
Unlike those men, however, the most productive chapter in Mr. Jobs’ career occurred near the end of his life, when a nearly unbroken string of innovative and wildly successful products like the iPod, iPhone and iPad fundamentally changed the PC, electronics and digital media industries. The way he marketed and sold those products through savvy advertising campaigns and its retail stores, in the meanwhile, helped turn the company into a pop culture icon.
At the beginning of that phase, Mr. Jobs once described his philosophy as trying to make products that were at “the intersection of art and technology.” In doing so, he turned Apple into the world’s most valuable company.
Mr. Jobs was 56 years old. After exhibiting significant weight loss in mid-2008, he took a nearly six month medical leave of absence in 2009, during which he received a liver transplant. He took another medical leave of absence in mid-January without explanation before stepping down as chief executive in August.
Mr. Jobs is survived by his wife, Laurene, and four children.
Although his achievements in technology alone were immense, Mr. Jobs played an equally groundbreaking role in entertainment. He turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they consumed music, TV shows, movies, books, disrupting industries in the process.
Mr. Jobs also pulled off one of the most remarkable comebacks in modern business history, returning to Apple after an 11-year absence during which he was largely written off as a has-been and then reviving the then-struggling company by introducing products such as the iMac all-in-one computer, iPod music player and iTunes digital music store.
The company produces $65.2 billion a year in revenue compared with $7.1 billion in its business year ending September 1997. Apple has become one of the world’s premier designers of consumer-electronics devices, dropping the “computer” in its name in January 2007 to underscore its expansion beyond PCs.
Although Mr. Jobs officially handed over the reins of the company to long-time deputy Tim Cook in August, his death nevertheless raises a high-stakes question for Apple of how the company—which has been in the vanguard of technological creativity for most of the past decade—will sustain its success without his vision and guidance. Other icons of American capitalism, including Walt Disney, Wal-Mart Stores Inc. and International Business MachinesCorp., experienced some transitional woes but eventually managed to thrive after their charismatic founders passed on.
But few companies of that stature have shown such an acute dependence on their founder, or lost the founder at the peak of his career. Several years after Mr. Jobs was fired from Apple in 1985, the company began a steady decline that saw it drift to the margins of the computer industry. That slide was reversed only after Mr. Jobs returned to Apple in 1997.
Mr. Jobs also leaves behind innumerable tales about his mercurial management style, such as his habit of calling employees or their ideas “dumb” when he didn’t like something. He was even more combative against foes like Microsoft Corp., Google Inc., and Amazon.com Inc. WhenAdobe Systems Inc. waged a campaign against Apple for not supporting Adobe’s Flash video format on its iPhones and iPads in April 2010, Mr. Jobs wrote a 1,600 word essay about why the software was outdated and inadequate for mobile devices.
The CEO maintained uncompromising standards about the company’s hardware and software, demanding “insanely great” aesthetics and ease of use from the moment a consumer walked into one of Apple’s stylish stores. His attention to the smallest details in the development and design process were instrumental in shaping some of the most distinctive features of Apple’s products, while his meticulously planned onstage demonstrations helped fuel excitement that was unmatched by his peers.
At event after event to introduce new Apple products, Mr. Jobs often puckishly proclaimed “There is one more thing” before revealing the most significant news at the very end of a speech. He enforced strict secrecy among Apple employees, a strategy that he believed heightened anticipation for upcoming Apple products.
Mr. Jobs, the adopted son of a family in Palo Alto, Calif., was born on Feb. 24, 1955. A college dropout, he established his reputation early on as a tech innovator when at 21 years old, he and friend Steve Wozniak founded Apple Computer Inc. in the Jobs family garage in 1976. Mr. Jobs chose the name, in part, because he was a Beatles fan and admired the group’s Apple records label, according to the book “Apple: The Inside Story of Intrigue, Egomania, and Business Blunders” by Wall Street Journal reporter Jim Carlton.
The pair came out with the Apple II in 1977, a groundbreaking computer that was relatively affordable and designed for the mass market consumer rather than for hobbyists. The product went on to become one of the first commercially successful personal computers, making the company $117 million in annual sales by the time of Apple’s initial public offering in 1980. The IPO instantly made Mr. Jobs a multimillionaire.
Not all of Mr. Jobs’s early ideas paid off. Apple’s Apple III and Lisa computers that debuted in 1980 and 1983 were flops. But the distinctive all-in-one Macintosh–foreshadowed in a ground-breaking TV ad inspired by George Orwell’s novel “1984” that famously only aired once — would set the standard for the design of modern computer operating systems, in which users point and click on icons with a mouse rather than typing in commands.
Even then, Mr. Jobs was a stickler about design details. Bruce Tognazzini, a former user-interface expert at Apple who joined the company in 1978, once said that Mr. Jobs was adamant than the keyboard not include “up”, “down,” “right” and “left” keys that allow users to move the cursor around their computer screens.
Mr. Jobs’s pursuit for aesthetic beauty sometimes bordered on the extreme. George Crow, an Apple engineer in the 1980s and again from 1998 to 2005, recalls how Mr. Jobs wanted to make even the inside of computers beautiful. On the original Macintosh PC, Mr. Crow says Mr. Jobs wanted the internal wiring to be in the colors of Apple’s early rainbow logo. Mr. Crow says he eventually convinced Mr. Jobs it was an unnecessary expense.
Many ideas in the Macintosh came from a visit in 1979 to Xerox Corp.’s Palo Alto Research, where Mr. Jobs saw a machine called the Xerox Alto that had a crude graphical user interface and a mouse. The episode underscored his recurring role as a refiner and popularizer of existing inventions.
“Picasso had a saying, ‘Good artists copy. Great artists steal,'” Mr. Jobs said in a PBS documentary on the computer industry from the mid-1990s. “I’ve been shameless about stealing great ideas.”
Even in his appearance, Mr. Jobs seemed to cultivate an image more like that of an artist than a corporate executive. In public, he rarely deviated from an outfit consisting of Levis jeans, a black mock turtleneck and New Balance running shoes.
As Apple expanded, Mr. Jobs decided to bring in a more experienced manager to lead the company. He recruited John Sculley from Pepsi Co. to be Apple CEO in 1983, famously overcoming Mr. Sculley’s initial reluctance by asking the executive if he just wanted to sell “sugar water to kids” or help change the world.
After Apple fell into a subsequent slump, a leadership struggle led its board’s decision to back Mr. Sculley and fire Mr. Jobs two years later at the age of 30. “What can I say – I hired the wrong guy,” Mr. Jobs brooded in the same PBS documentary. “He destroyed everything I had spent ten years working for.”
Mr. Jobs then created NeXT Inc., a closely watched startup that in 1988 introduced a distinctive black desktop computer with advanced software that was initially targeted at the academic computing market. But the machine was hobbled by its exorbitant price tag and some key design decisions, including its use of an optical disk drive and a Motorola Inc. microprocessor at a time when Intel Corp. chips and floppy drives had become the norm.
NeXT eventually stopped selling hardware and failed to make money as a software company. But its operating system would become a foundation for OS X, the software backbone of today’s Macs, after Apple purchased NeXT for $400 million in December 1996.
In 1986, using part of his fortune from Apple, Mr. Jobs paid filmmaker George Lucas $10 million to acquire the computer graphics division of Lucasfilm Ltd. The company he formed out of those assets, Pixar Animation Studios, first sold hardware, then software, and later turned to feature films. Pixar went on to create a string of computer-animated hits, from “Toy Story” to 2008’s “Wall-E.” Mr. Jobs sold Pixar to Disney in January 2006 in a $7.4 billion deal that gave him a Disney board seat and made him the entertainment company’s largest shareholder.
Meanwhile, Apple began foundering. Computers using Intel chips and Microsoft software grew to dominate the market, a trend that accelerated after Microsoft’s Windows emulated many elements of the Mac’s visual interface.
Apple, by contrast, had to finance both hardware and software development internally. Fewer developers of application programs created products to make the Macintosh more useful. Apple would eventually decide to license its operating system to other hardware companies, but it was too late to reverse the swing to Windows-based machines.
By 1997, Apple had racked up nearly $2 billion in losses in two years, its shares were at record lows and it was on its third CEO–Gil Amelio–in four years. Eight months after the deal to buy NeXT in December 1996, Mr. Amelio was ousted and Mr. Jobs appointed interim CEO, a title that became permanent in January 2000. One former Apple employee recalls Mr. Jobs joking soon after he returned that “the lunatics have taken over the asylum and we can do anything we want.”
Mr. Jobs, who was given a salary of $1 a year along with options to Apple stock, made a series of changes that started paying off quickly. He ended the nascent software licensing program that created Mac clones, killed the struggling Newton handheld computer and trimmed a confusing array of Mac models to a handful of systems focused on the consumer market.
In May 1998, he introduced the iMac, an unusual one-piece computer that sported a colorful casing in translucent turquoise and gray. The popular machine–which sent competitors scrambling to improve their own designs—was embodied by a bold ad campaign that featured the phrase “Think Different,” with the picture of one of Mr. Jobs’s heroes, such as Albert Einstein and Muppets creator Jim Henson.
While shareholders cheered the changes, Mr. Jobs flexed his power on Apple’s Cupertino, Calif., campus. Within months of taking over, he had replaced four of the five top executive positions with former NeXT underlings. He issued emails forbidding employees on the famously laid-back campus to bring pets to the office, smoke even in parking lots, and threatening to fire anyone caught leaking company documents.
One personal assistant became a target when he failed to arrange the installation of a high-speed digital data line to Mr. Jobs’s office fast enough to suit the interim CEO. The worker said Mr. Jobs fired him for the delay, but rescinded the firing the next day after he had cooled down. (The worker ended up resigning soon afterwards).
Apple had some stumbles during Mr. Jobs’s second coming, including a cube-shaped Macintosh that failed to catch on and was scrapped in 2001. The failure was one reason that Apple posted a quarterly loss and warned it would miss estimates several times in 2000 and 2001.
But big hits followed. In 2001, Apple introduced a PowerBook laptop made from titanium, a metal more frequently found in fighter airplanes. The same year, it introduced the iPod, which transformed digital music players with features such as its smooth shape and DJ-like wheel for navigating through songs. As of Sept. 2010, Apple had sold more than 275 million iPod devices since its introduction, and it has more than 70% market share in the market for digital music players.
A key differentiator was the iTunes Music Store, opened in 2003. At the time, the music industry was largely sitting on the sidelines of the digital revolution, badly wounded by illegal downloads but unable to agree on an easy, inexpensive way to sell songs online. But Mr. Jobs helped convince major record labels to sell recordings for 99 cents each, along with antipiracy restrictions that most consumers found acceptable.
The store, which has sold more than ten billion songs, became the largest music retailer in the U.S. in 2008. It also became an incentive for consumers to buy iPods because, for much of its history, songs from the iTunes store could only be downloaded to Apple’s music player and not devices made by other companies.
At the same time, Mr. Jobs was building a deep bench of executives. He recruited former Compaq Computer Corp. executive Tim Cook in the late 1990s to straighten Apple’s operations and promoted him over time to chief operating officer. Ron Johnson, senior vice president of Apple retail, was hired from Target Corp. in 2000 to launch Apple’s stores worldwide. Apple’s lead industrial designer Jonathan Ive took charge of the physical look-and-feel of the company’s products and is said to share in Mr. Jobs’s sensibilities about design.
In 2004, Mr. Jobs had to lean on this bench when he disclosed that he had had surgery to remove a cancerous tumor from his pancreas. Apple revealed the procedure in early August 2004, but a person familiar with the situation said Mr. Jobs first learned of the tumor during a routine abdominal scan nine months earlier. The board and Mr. Jobs said nothing to Apple shareholders as the Apple executive, during that time, dealt with the tumor through changes to his diet, the person said.
In June 2007, Mr. Jobs made another splash when Apple introduced the iPhone. The cellphone pushed the envelope in the mobile phone market with features that included a touch-screen interface, allowing tricks such as blowing up images by spreading a thumb and finger on the phone’s surface.
Mr. Jobs was typically hands on in the creation of the iPhone. People familiar with the matter say the CEO was the one that made a decision to change the screen of the iPhone from plastic to glass after he unveiled the product at the Macworld trade show in 2007. The iPhone team scrambled to procure glass that would meet his exacting standards, so the devices could be manufactured in time for the launch, which took place just seven months later.
Despite skepticism about Apple’s ability to enter an already-competitive market dominated by the likes of Research in Motion Ltd.’s Blackberry devices, Apple quickly became a force in the mobile phone market, selling 92 million iPhones as of December 2010. The product kicked into a higher gear earlier this year when Apple said it would begin selling iPhones through Verizon Wireless in addition to carrier AT&T.
Last year, Mr. Jobs also unveiled the iPad tablet computer to great fanfare, billing it as “magical and revolutionary”. In the first nine months of the product’s release, Apple sold 14.8 million iPads as consumers snapped them up to use as a casual multimedia device for activities such as emailing, watching video and reading. People who work closely with Mr. Jobs said the project was so important to him that he was intimately involved in its planning even while recovering from his 2009 liver transplant.
A major selling point for both the iPhone and iPad has been the App Store, which allows developers to easily make application programs that users can download for free or for a small fee; the store meanwhile has seen more than seven billion downloads as of the end of 2010.
One cloud to Mr. Jobs’s reign came in 2006 when Apple also disclosed that an internal investigation had discovered that stock option grants to Apple executives between 1997 and 2002– including to Mr. Jobs– were improperly dated. Apple became the most high-profile technology company caught up in a broad series of options backdating scandals that helped inflate the profits executives made from their stock awards.
Apple later disclosed that Mr. Jobs helped select the favorable option dates, but denied that he did anything wrong since he didn’t understand the accounting implications of his actions. Apple’s investigation ended up blaming two ex-Apple executives – former general counsel Nancy Heinen and former chief financial officer Fred Anderson – for their role in the backdating. Both were later charged by the Securities and Exchange Commission. They ended up settling the charges. Mr. Jobs was never charged with any wrongdoing.
Those who knew Mr. Jobs say that one reason why he was able to keep innovating was because he didn’t dwell on past accomplishments or legacy but kept looking ahead and demanded that employees do the same. Hitoshi Hokamura, a former Apple employee, recalls how an old Apple I that was displayed by the company cafeteria quietly disappeared after Mr. Jobs returned in the late 1990s.
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose,” Mr. Jobs said in a commencement speech at Stanford University in June 2005, almost a year after he was diagnosed with cancer.
—Pui-Wing Tam, Don Clark and Jim Carlton contributed to this article.Write to Yukari Iwatani Kane at yukari.iwatani@wsj.com and Nick Wingfield at nick.wingfield@wsj.com
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Steve Jobs is dead. The Apple chairman and former CEO who made personal computers, smartphones, tablets, and digital animation mass-market products passed away today. We’re going to miss him. Deeply, and personally.
Steven P. Jobs passed away on October 5, 2011 after a long struggle with pancreatic cancer. He was just 56 years old. We mourn his passing, and wish his family the very best.
Let’s address this up front: Gizmodo and Steve Jobs had, at best, a tumultuous relationship. Yet no matter how much he may have hated us, we admired him.
No, that’s not quire right. We loved him.
He was the reason many of us got into this industry, or even care about technology at all. He made the computer personal, and the smartphone fun. Bill Gates may have put a computer on every office desk, but it was Steve Jobs who put one in every dorm room and bedroom and living room. And then, years later, he repeated the trick, putting one in every bag and every pocket, thanks to the iPad and iPhone. If you use a computer or smartphone today, it is either one he created, or an imitation of his genius.
He changed the way movies are made, the way music is sold, the way stories are told, the very way we interact with the world around us. He helped us work, and gave us new ways to play. He was a myth made man.
Prior to Steve Jobs, computers were alien to most of us. They were accessible to few people without an engineering degree. Not merely because of their complex operating procedures, but also because they were so cold and so inhuman. Jobs understood that they could be something more than that. That while computers would never be people, he could endow them with humanity. He could transform them into machines that not only anyone could use, but that everyday people would enjoy using thanks to the art of great design. He made them something that would be part of our lives. And he did that again and again.
His life story is familiar, but it deserves repeating. He was given up for adoption by his unmarried parents. He grew up in California, and was very much a product of that place and time. He took drugs. He got into phone hacking. Both were precursers to what would always be his interest: changing the status quo.
In 1976 he started Apple in a garage. Together with Steve Wozniak, he shipped the first true fully-built personal computer, the Apple I. He drove development of the Mac, understanding that it was the future of computers. The great thing that we would all see. He brought in a grown up to run the company. And that grown up forced him out of the company that he built and into the wilderness.
While he was gone, he started NeXT computer. The NeXT operating system would form the underpinnings of Apple’s OS X, and iOS.
He also started the best movie studio of the past 30 years. Pixar’s films were innovative, to be sure. It pushed the boundaries of CGI to such an extent that even today its early films still look great. But technology is only a tool. As with everything else he understood that great technology alone is not enough. It must be human to have an impact. Pixar movies tell stories. They make grown men cry. That was the impact of Steve Jobs.
He became a family man. He reunited with his biological mother, and his sister, the writer Mona Simpson. He married. He had children. He was, by all accounts, a great dad. It was his role as husband and father that helped drive his second act at Apple.
After his return to Apple, the company began shipping iconic product after iconic product. Products that defined a decade. The iMac, OS X, the iPod, iTunes (which was very good, before it was very bad), the iPhone, the iPad. All of these were deeply human products. They reflected his understanding of how technology was used not only in the workplace, but in the home. In his keynotes, product demos typically showed not executives, but families.
He made Apple into the most valuable company in the world.
He never met his biological father.
He accomplished so many things, in so many fields that it’s tempting to compare Jobs to someone from the past. A Thomas Edison or a Ben Franklin or even a Leonardo Da Vinci. We tend to do that because it helps us understand. But it does him a disservice. He was unique. His own person. Our own person.
He was our emblematic genius. In 100 years, when historians talk about the emergence of the age of intelligent machines, it is Steve Jobs they will hold up as the great exemplar of our era.
They will remember his flaws, too. When Atari hired Jobs and Woz to write the code for the iconic Atari game Breakout, the pair earned a $5000 bonus for completing the work, largely done by Woz. But Jobs kept the bonus a secret, and only paid his partner $375. When his daughter Lisa was born in 1978, he spent two years denying he was her father. His denials forced her and her mother to support themselves on welfare. In the workplace he’s often been described as temperamental and even petulant. He could be arrogant and unforgiving.
He was not a god. He was simply a man.
Yet for all his faults, he changed the world. He made it better.
He once famously asked of a critic “what have you done that’s so great?” For Jobs, the answer to that question was very nearly unlimited.
Our world will be less interesting, less exciting, and less meaningful without him.
Goodbye, Mr. Jobs. We will miss you so very much.
08.29.11 // My Mondays
AUGUST 24, 2011, 9:10 P.M. ET // The Wallstreet Journal
Steve Jobs, who stepped down as CEO of Apple Wednesday after having been on medical leave, reflected on his life, career and mortality in a well-known commencement address at Stanford University in 2005.
Here, read the text of of that address:
(NOTE: in the following article, I’ve bolded portions that really stand out to me…mayhaps they’ll resonate a bit more intensely with you as well… — jb)
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.
This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
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Good grief — how deliciously fantastic was THAT?! I mean . . . I feel this awesome sense of inspiration right now . . . I hope it spoke to your own inner-most workings in a way that really matters.
I mean — here’s is a perfect example! We all know him for his successes, but seeing his initial hardships, his intense failures at the height of his success, and then his chosen outlook during those times of failure — these are the things we can really learn from and take direction from because these are the elements that remind us that he is just another person, and that everything he went through we could certainly find for our own lives as well. He wasn’t handed anything. He figured out what he wanted, and then continued to work hard to bring it into fruition.
At 30, he could have thrown in the towel, cowered in the corned burying his face in his hands and cursing the heavens with “why me?! why did this happen?!” And maybe he had a brief period of time of doing such things, but if so, it didn’t last long because after his intense and super public failure, he became way too preoccupied with moving forward and continuing to do what he loved to do. In a “make it or break it” moment of choice in his life, Jobs decided to make it — creating PIXAR, finding and marrying the love of his life, and creating another company that eventually brought him right back to Apple. Whew. So, not only did he become super involved and super successful in other branches of his life’s chosen field of work, but despite the temporary separation, he eventually ended up right back at Apple — because that is where he was supposed to be. That is SO incredible to me!
. . . all of this because he understood the importance of doing what you love, and settling for nothing less.
You can only connect the dots backwards; you can’t connect them forwards. Trust that everything is, indeed, happening for a reason, and even though you probably can’t see or understand what it might be right away, that reason is to bring you closer to where you’re ultimately supposed to be, and to the person you’re ultimately supposed to become. If we keep showing up for our lives and doing our part in the efforts, the most amazingly satisfying series of results will continue to unwind before us.
Life is way too bloody short, and Death is the ONLY thing that is guaranteed to us. So, what are you gonna do about it?
Stay hungry. Stay foolish. Find what you love.
with passion & gratitude — jenbish
Phlight of the Phoenix 